Matt SwartzenMatt Swartzen

Resume

Profile

Marketing leader with 10 years of consulting experience and in-house director roles. Connected strategy with hands-on execution across websites, SEO, paid media, video, photography, and content. Managed advertising budgets of up to $50,000 per month on Google, Meta, and LinkedIn, and decreased cost per lead by over 45% in just 90 days. Built teams and outbound programs from scratch — including a team of six SDRs — that supported revenue and qualified pipeline. Produced thousands of videos, from YouTube series and podcasts to short-form content, shot commercial photography, and designed and developed client websites end to end. Proficient with AI tools for copywriting, editing, research, and content production.

  1. Aug 2016 – Present

    Content Marketing Freelancer

    Independent

    Independent consulting alongside employed roles, full time since October 2022.

    • Provided copywriting, web design, and web development for website clients.
    • Created video content strategy for multiple clients including topic research, scriptwriting, filming, editing, thumbnail design, and publishing.
    • Created lead magnets, landing pages, email and DM campaigns to convert organic traffic from content into leads.
    • Ran paid meta ad campaigns to supplement organic content efforts.
    • Professional commercial photography provided photographing events, headshots, products, food, and social media content. 

  2. Jun 2022 – Oct 2022

    Marketing Director

    Knit

    • Directed paid advertising campaigns on Google, Facebook and Linkedin with a $50,000 monthly ad budget. Decreased CPL by over 45% in just 90 days.
    • Designed and built many landing pages to support the paid advertising campaigns.

  3. Aug 2021 – Jun 2022

    Sales & Marketing Director

    We-Bridge

    • Managed a team of account executives and sales development reps. Built the outbound sales team from scratch. Hired, trained, and managed a team of 6 SDRs.
    • Created all written and video content, the company website, landing pages, and campaign execution. 

  4. Mar 2017 – Apr 2020

    Digital Marketing Manager

    Luxer One

    • Responsible for all digital marketing including paid ads, social media content, website articles, and video content.
    • Designed and created all sales enablement materials.

Education

Mar 2014 – Sep 2017

Bachelor of Media Arts and Graphic Design

Southern New Hampshire University

Sep 2011 – May 2012

Berklee College of Music

Tools

  • GA4
  • Google Search Console
  • HubSpot
  • Adobe Photoshop
  • Adobe Lightroom
  • Final Cut Pro
  • Descript
  • Canva
  • ChatGPT
  • Claude
  • Grok
  • Webflow
  • WordPress
  • Lovable
  • Replit
  • Figma
  • Google Docs
  • Google Sheets
  • Microsoft Word
  • Microsoft Excel
  • Zoho
  • Asana
  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • GoHighLevel
  • Meta Business Suite
  • Google Ads
  • Meta Ads